YuLife initially made a reputation for itself in its residence market of the U.Ok. for its new method to the provisioning of life insurance coverage: sure, promote a coverage that gives monetary safety to your individuals within the occasion of your demise; however accomplish that with a deal with bettering the policyholder’s present life with wellness alternatives, and encourage use of that with gamification — a mannequin that not solely is aimed toward benefitting the policyholders extra, however will increase engagement on the platform and gives a complementary income for YuLife, which provides offers on the wellness providers.
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