Tuesday, July 19, 2022
HomeStartupWJR Enterprise Beat: Research Reveals Shoppers Are Spending Much less (Episode 439)

WJR Enterprise Beat: Research Reveals Shoppers Are Spending Much less (Episode 439)


Good morning! Everyone knows there are robust financial instances forward. And a brand new examine from Oomiji signifies that 34% of customers are already chopping again on their spending as a approach to take care of the robust financial headwinds we’re heading into. What’s driving customers’ concern most about their spending?

Properly, here’s what the Oomiji examine tells us. No. 1, by far and away, it’s uncertainty about world occasions and their influence on the economic system. Forty-six p.c say the warfare in Ukraine can be affecting their morale. Eighty-one p.c say it’s inflicting them to really feel extra involved in regards to the world than our neighbors and mates round us.

After which there’s the wild card, which looks as if it simply received’t let go. That’s COVID, in fact. Few folks consider it’s over. In reality, the examine signifies that as many as 57% of individuals consider that they may nonetheless be going through results from recurring COVID waves. Now 16% say they worry that they’ll be making much less cash and that’s why they’re chopping again on spending.

So what does all this imply for enterprise house owners? Properly, 64% of these taking part within the examine indicated that companies ought to place extra emphasis on values that enhance the world round us and by doing so, these companies will win extra gross sales. We’ve heard this as a recurring theme in all of those research.

So all enterprise house owners have to take this critically and reply accordingly to be able to higher place themselves and their companies to get via the difficult financial instances we’re going through.

I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s in the present day’s Enterprise Beat on the Nice Voice of the Nice Lakes, WJR.


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