It’s frequent for junk mail fundraising to over-design the outer envelope, hoping to “stand out” and thus get opened by extra recipients — resulting in extra response.
In testing, plainer envelopes do higher more often than not.
However not all the time. Try this outer envelope:
There’s quite a bit happening right here. Look in the back of the identical envelope.
I don’t understand how profitable this envelope was, but it surely seems to be like a winner to me. Right here’s why:
- It encompasses a match. That’s one scenario that’s normally price trumpeting on an outer envelope. It’s normally a nasty transfer to have an envelope that clearly states there’s an enchantment for cash inside. Besides when there’s a match.
- It’s busy, however not “fancy.” Solely two colours. Clunky fonts. No pictures.
- It’s bizarre. All these faux “barcode” issues. They appear like they imply one thing. However what they actually do is encourage curiosity.
Observe that it’s political fundraising, which is considerably completely different world from nonprofit fundraising, but it surely’s sensible. You may steal these concepts!
