From business direct advertising and marketing, a lesson in envelope design.
Right here”s the entrance. Not too promising. They do not even care who will get it, so long as they’re at this tackle. Yawn.
I am about to recycle it. However then I flip it over and see the again:
Whoa! It out of the blue received much more fascinating! Who’d throw away precise cash?
Each envelope has two sides. Each are more likely to be see, even by recipients who imply to throw the piece away. And in the event that they’re even contemplating opening it, they will spend extra time trying on the again than the entrance.
Use either side for greatest unsolicited mail outcomes!
(Actuality examine: They wished me to fill out a survey about my TV viewing habits. Again to yawn. I did not reply. Oh nicely.)