Sunday, July 17, 2022
HomeFinancial PlanningSanlam Wealth to be renamed atomos 

Sanlam Wealth to be renamed atomos 

Oaktree Capital Administration is to rename Sanlam Wealth as atomos after buying the enterprise from Sanlam UK.

Atomos is aiming to be what it claims is the, “first really digitally-enabled, hybrid wealth enterprise within the UK.”

The corporate will provide digital, nose to nose and hybrid recommendation.

The rebrand will go dwell from the autumn, possible September.

Oaktree says it plans to supply the perfect of digital and human recommendation by offering “superior shopper service” and giving shoppers “full management of their monetary world”, by way of advice-led wealth administration.


As a part of the providing, the agency’s new digital platform will give shoppers their very own ‘monetary hub’, maintaining all their monetary info in a single place, from banking and bank cards to investments. 

Purchasers can then determine how one can personalise the best way they interact with the corporate. They will select to work together digitally, face-to-face or a hybrid of the 2.

The corporate appointed model company MadeBrave to instigate a rebrand together with the brand new title, model proposition and visible id. The brand new model will probably be formally launched later in 2022.  

Oaktree says the brand new title means “indivisible” in historical Greek and was chosen to “symbolize a powerful inner tradition of collaboration, inclusivity and numerous views.”

In February, the enterprise made new appointments to its government committee, together with Haig Bathgate as head of investments, Niral Parekh as chief working officer and Christopher Kraft as chief industrial officer. 

Nicola Fraser stays chief monetary officer and Jonathan Polin is chief government officer. Emma Browning takes up the function of assurance director. 

CEO Jonathan Polin mentioned: “We’re delighted to announce our new title, which we really feel really displays the enterprise we’re. The chance to forge a brand new id and set clear aspirations for our tradition and shopper service is the primary important step which differentiates us from an business that has turn into homogenised.

“Atomos will provide shoppers a service that’s daring and forward-looking whereas sustaining the personalised bedrock that wealth administration is constructed on.”

• Editor’s Word: story up to date to clarify that the rebrand will happen within the autumn and the title of the COO is Niral Parekh.



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