Monday, July 18, 2022
HomeFundraising How you can re-engage a hard-to-reach main donor

[Question Marc] How you can re-engage a hard-to-reach main donor

Query: How have you ever efficiently re-engaged a significant donor who was difficult to achieve?

Nice query. A giant factor is to maintain mixing up the communication. Usually I discover fundraisers favor one type of communication. Or perhaps two. They’ll e-mail and e-mail and e-mail. Then resolve that the particular person is difficult to achieve. Actually, they might solely be onerous to achieve by e-mail.

So name, e-mail, textual content, message by LinkedIn, DM in Fb, discover out what conferences they’re at and present up. (I had one shopper who weekly “simply occurred” to be across the staircase a frontrunner was strolling down after his workers assembly!)

For the reason that particular person has given up to now, it’s additionally necessary to proceed sharing gratitude. Particular gratitude. Not simply “your present made a distinction” but additionally “right here’s a narrative of 1 particular person helped.” You’ve got nice tales.

If that doesn’t work, I’d additionally look to your board and different donors to see how might need a relationship along with her.

Lastly, don’t hand over. I known as/texted/emailed one donor every week for six months earlier than lastly connecting. Once we related, he thanked me and apologized to me!

So don’t develop weary in doing good.



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