Tuesday, July 19, 2022
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Nonprofit Inventory Donations and Matching Presents


Donations of shares, mutual funds, and different securities are growing in recognition as a method for people to assist their favourite causes. In spite of everything, these presents provide unique monetary advantages each to the donor contributing the reward and the nonprofit receiving it. However what about nonprofit inventory donations and matching presents? Are presents of securities usually eligible to be matched by donors’ employers?

These are good questions⁠—they usually’re cropping up extra round nonprofits and donors alike. As a nonprofit fundraising skilled, you certainly perceive the worth of company matching presents and are in search of to get as many firm matches flowing into your mission as potential.

That’s why we’ve put collectively this information that may cowl every little thing your crew ought to find out about inventory donations and matching presents by exploring the next subjects:

Able to dive into the world of securities and reward matches? Let’s start with a quick overview of nonprofit inventory donations.

Donating Inventory to Nonprofits: FAQ

Simply getting began with nonprofit inventory donations? These are some incessantly requested questions⁠—and solutions⁠—on the subject.

The basics of nonprofit stock donations and matching giftsWhat are inventory donations?

Inventory donations are a novel methodology of giving wherein particular person donors can assist nonprofit causes by transferring possession of inventory shares from themselves to the group in query.

Inventory donations are additionally known as presents of securities, which generally encompasses transfers of shares, bonds, or mutual funds.

With a view to safe the complete monetary advantages of a inventory donation, the donor ought to have held the inventory for no less than one 12 months from the time of the reward. The group then has the choice to promote the inventory instantly upon receiving the donation or permit its shares to proceed to understand in worth.

What are mutual fund donations?

Whereas inventory donations usually contain the switch of shares inside a single firm, mutual funds can embrace a portfolio of 1000’s of shares, bonds, and different securities compiled as a single entity.

However relating to donating belongings to charity, mutual fund donations perform equally to inventory donations⁠—and related guidelines apply relating to mutual fund and inventory donations and matching presents. Most firms that match presents of inventory will even match mutual fund donations and vice versa.

One factor to notice, nonetheless, is that the mutual fund switch course of is usually a bit extra sophisticated than that of single shares and will require a extra hands-on course of by the group receiving the securities.

Why do people donate shares to nonprofit causes?

Nonprofit inventory donations have gotten a favourite giving methodology amongst donors for a number of causes. For one, presents of securities akin to shares allow donors to contribute extra to a corporation and its mission than they may be capable to on their very own.

If a person purchases $100 in inventory from an organization that has since appreciated to double in worth, they are going to be capable to funnel $200 towards a trigger that they care about⁠—regardless of having solely paid $100 for the preliminary inventory shares! (And if the donor’s employer will match their inventory donation, the top worth can attain larger than $400⁠—however extra on that later.)

Moreover, when donating shares which have been appreciating for greater than a 12 months, donors truly contribute 20% extra to the nonprofit than if that they had first offered their shares and made a money donation with the proceeds. That’s as a result of when a person sells their inventory, they’re topic to pay important capital positive factors taxes, which aren’t relevant ought to they switch the inventory to the receiving group.

Are all shares in a position to be donated to nonprofit organizations?

Most shares can be eligible for donation functions to most nonprofit causes. Nonetheless, some organizations could place sure stipulations on the kinds of firms whose shares they are going to and won’t settle for.

For instance, the American Coronary heart Affiliation refuses donations of inventory or different pursuits in firms referring to tobacco, nicotine supply, or hashish. Within the case that a person makes an attempt a inventory donation that’s not accepted by the group to which they gave, the securities will finally be returned to the donor.

Nonprofits That Settle for Inventory Donations

Many nonprofit organizations settle for charitable presents of shares and mutual funds, and the development is continuous to develop. Within the subsequent few years, we are able to anticipate an increasing number of charitable causes to gather and incorporate presents of securities into their total fundraising methods.

As of now, we’ve pulled an inventory of some well-known causes and their present tips for donating inventory.

Donors eager about contributing inventory to a specific trigger are inspired to discover their web site, as the data relating to inventory donation acceptance is usually included inside the group’s “methods to offer” web page.

American Heart Association accepts stock donations and matching gifts.

1. American Coronary heart Affiliation

The American Coronary heart Affiliation (or AHA) gladly accepts presents of shares (and mutual funds) from beneficiant donors and gives simply accessible tips and directions for a number of strategies of doing so.

Right here’s what their web site needed to say:

“You should utilize inventory to assist the group via:

  • Digital switch – Your dealer can switch shares utilizing the AHA’s Depository Belief Firm (DTC) quantity and account quantity to make sure supply.
  • Mail – You’ll be able to mail paper certificates to the AHA.

Digital Supply of mutual fund shares is essentially the most safe and sensible supply course of accessible. If you want to donate a present of mutual funds to the American Coronary heart Affiliation, please contact us to substantiate AHA’s brokers can settle for the funds.”

Learn up on the complete program tips right here.

LLS accepts stock donations and matching gifts.

2. Leukemia and Lymphoma Society

The Leukemia and Lymphoma Society, also referred to as LLS, encourages charitable donations of inventory and mutual fund belongings as nicely. They even present a quick overview of the tax advantages provided to inventory donors who’re contemplating the choice!

Right here’s what their web site needed to say:

“For those who personal inventory or a mutual fund that has appreciated in value since you bought it, think about using that asset to your charitable giving. You get an earnings tax deduction for the complete market worth of donated securities that you’ve owned multiple 12 months and you’ll keep away from the capital positive factors tax on the appreciated worth.”

Learn up on the complete program tips right here.

ASPCA accepts stock donations and matching gifts.

3. American Society for the Prevention of Cruelty to Animals

The ASPCA is one other group that accepts inventory switch donations as a method for donors to assist their trigger. Inside their plethora of prompt giving strategies, presents of safety are highlighted together with detailed directions on the right way to conduct the switch course of.

Right here’s what their web site needed to say:

“For credit score to ASPCA – American Society for the Prevention of Cruelty to Animals – Previous to switch, please name the group with the identify of inventory and variety of shares to be transferred.”

Learn up on the complete program tips right here.

Syracuse University accepts stock donations and matching gifts.

4. Syracuse College

Syracuse College gives donors and prospects with info relating to a number of sorts of inventory donations⁠—together with marketable securities, closely-held securities, digital inventory transfers by way of DTC, and mutual fund transfers. Their website additionally prominently shows contact info for the college’s development division which can assist facilitate the switch!

Right here’s what their web site needed to say:

“When planning to make a present of securities to Syracuse College, please notify Development Companies. Presents of publicly traded securities which have appreciated in worth let you declare a charitable deduction for the complete market worth of the securities on the date the reward is made. You pay no capital positive factors tax on the appreciation.

Presents of inventory in intently held companies could lead to substantial tax advantages within the type of charitable deductions and avoidance of capital positive factors taxes. Carefully held securities could be particularly engaging in funding charitable the rest trusts or charitable the rest lead trusts. As a result of particular rules apply to presents of this sort, we encourage you to seek the advice of your tax adviser and the College’s growth employees when contemplating such a present.”

Learn up on the complete program tips right here.

Piedmont Healthcare accepts stock donations and matching gifts.

5. Piedmont Healthcare

Piedmont Healthcare makes use of its web site to encourage inventory donations by supporters. A method they achieve this is by briefly highlighting the advantages to each their establishment in addition to to the donor contributing the appreciated securities (of each shares and mutual funds).

Right here’s what their web site needed to say:

“Presents of appreciated securities, akin to shares or mutual funds, which have been held for over a 12 months are an exquisite approach to assist Piedmont whereas doubtlessly realizing necessary advantages for your self.

Instruct your dealer to switch shares to Piedmont Healthcare Basis by contacting Truist Financial institution by way of telephone or e mail.

Contact your mutual fund firm concerning the technique of transferring mutual fund shares. A particular kind and signature assure will doubtless be required by them to provoke a charitable switch.”

Learn up on the complete program tips right here.

FSU accepts stock donations and matching gifts.

6. Florida State College

Florida State College gives inventory donors (and potential donors) with detailed directions that define the securities switch course of. The FSU Basis incorporates suggestions and tips for donors aiming to contribute inventory to the college, whether or not electronically or with bodily certificates.

Right here’s what their web site needed to say:

“When donors’ securities are held in a brokerage account, the donor instructs their dealer to switch the securities to the college’s account.

Donors also needs to request that their brokers ship affirmation of switch to the FSU Basis, Inc. The affirmation ought to point out the donor’s identify, the safety being transferred, the Basis account which ought to be used, and the date of switch. Donors ought to then comply with up with a letter to the FSU Basis with directions relating to their reward designation in order that the reward could be correctly credited.”

Learn up on the complete program tips right here.

National Kidney Foundation accepts stock donations and matching gifts.

7. Nationwide Kidney Basis

The Nationwide Kidney Basis contains inventory donations as certainly one of their prompt methods to assist the establishment⁠—together with different giving concepts akin to cryptocurrency, car donations, fundraising occasions, and extra.

This group gives inventory donors with a downloadable PDF made accessible via their “Get Concerned” net web page.

Right here’s what their web site needed to say:

“Please full and e mail the included kind to Cornerstone Advisors Asset Administration previous to switch.”

Learn up on the complete program tips right here.

Lazarex accepts stock donations and matching gifts.

8. Lazarex Most cancers Basis

The Lazarex Most cancers Basis additionally encourages inventory donations inside their “How You Can Assist” web page. This part rapidly highlights the numerous tax advantages to the group and the subsequently elevated influence a supporter’s reward could make.

Right here’s what their web site needed to say:

“Do you know that your reward might go additional by donating inventory straight? Direct inventory presents allow us to use 100% of your donation, reasonably than shedding as much as 37% of it to capital positive factors tax. Thus, you may make a much bigger influence at zero further price to you. If you want to make a inventory donation, please contact the Lazarex crew.”

Learn up on the complete program tips right here.

Matching Inventory Donations: The Fundamentals

Clearly, inventory donations are an incredible stream of further fundraising income for nonprofits, they usually’re turning into an more and more wanted useful resource. On the similar time, organizations need to get their charitable donations matched by donors’ using firms.

So, do the 2 concepts coincide in any respect? Right here’s what your fundraising crew must know concerning the relationship between nonprofit inventory donations and matching presents.

Are inventory donations usually eligible for company matching reward applications?

The #1 issue that determines whether or not a person’s inventory donation is eligible for a match via their employer is who their employer is and what that firm has established in its matching reward program tips.

For instance, some firms contemplate presents of securities a specific type of in-kind donation (that are, sadly, not match-eligible typically). In that case, inventory donations made by staff of those firms could not be eligible to request a monetary match.

Then again, many companies have categorized inventory donations as a type of financial reward (within the likes of money, debit/credit score funds, or financial institution transfers) or a typical exception to the in-kind donation rule. Donors employed by these firms are usually in a position to safe a present match on behalf of your group⁠—as long as the worth of the inventory falls between the companies’ predetermined thresholds.

Moreover, you’ll need to understand that, as presents of securities proceed to develop in recognition amongst donors, we are able to anticipate many firms to start adopting stock-inclusive matching reward program standards for worker presents within the close to future.

How can I do know if a person’s inventory donation qualifies for a match?

Let’s say your group has simply obtained a beneficiant inventory donation from a supporter of your trigger. It’s possible you’ll already know that their employer provides an identical reward program, and also you’re seeking to decide whether or not the inventory reward is eligible for a match as nicely. Or, maybe you’re unaware of whether or not the using firm matches any kind of worker donations to start with. In both case, the reply ought to be situated inside the company’s matching reward program tips.

Nonprofits on the lookout for this info could resolve to conduct a web based search for an organization’s publicly-facing matching reward program tips to find out whether or not inventory donations are talked about. Donors in search of the data on their employers’ giving program can do an identical search of on-line sources, or they could look to inside documentation in an workplace coverage handbook, office giving portal, and so forth.

Nonetheless, the best approach to uncover match-eligibility standing for any donation⁠—inventory or in any other case⁠—is by using an identical reward firm database.

Fortunately, Double the Donation provides essentially the most complete database accessible, with detailed listings for tens of 1000’s of firms. Nonprofits and donors alike can start typing an organization’s identify inside the embedded autocompleting search device and be instantaneously met with match {qualifications}, kinds of eligible donations, and extra.

Find out a company's policies for nonprofit stock donations and matching gifts with a searchable company database.

If the offered tips point out inventory donations as a viable choice for matching donations, you’ve your reply⁠—the reward of inventory is probably going matchable to your trigger!

If accessible documentation fails to reference presents of securities in any respect, then again, it’s doubtless that the donation would not be eligible for a company match. Nonetheless, we advocate encouraging donors to inquire concerning the risk with their firms to search out essentially the most definitive reply to the query at hand.

What are company inventory donation matches value?

When a inventory donation⁠ (that has beforehand been recognized as eligible for a company matching reward⁠) is requested by a donor, the employer usually agrees to match the worth of the inventory on the day on which the inventory switch was made.

Thus, nonprofit donors are in a position to safe a match by their employer equal to the acquisition value plus the appreciated worth of the inventory⁠—which is usually better than the person’s preliminary monetary funding!

Nonprofit stock donations and matching gifts process

What developments are anticipated relating to inventory donations and matching presents?

As of 2022, it’s estimated that almost all of firms with worker donation-matching applications don’t at present present matches for presents of inventory and mutual fund contributions. Nonetheless, an increasing number of firms are matching these presents⁠—and main the way in which towards others finally following swimsuit.

The extra standard inventory grows as a type of nonprofit giving, the extra firms will undertake stock-inclusive matching reward program tips.

And while you check out the monetary advantages to events on each sides of the transaction (one analysis research reported fundraising progress of as much as 55% for organizations that allowed non-cash donations akin to inventory as viable donation choices!), and the benefit with which presents of securities have gotten, it’s doubtless a development that we’re simply seeing the beginnings of.

Firms That Match Inventory Donations

Firms that match worker inventory donations achieve this for a similar motive as to why they match money donations. These usually embrace company tax advantages, elevated worker engagement, and constructive public relations efforts.

Although not all companies with gift-matching applications contemplate inventory donations as matching reward eligible, many do. Listed below are a couple of examples of firms that match inventory donations made by their staff to qualifying charities!

Chevron matches gifts of stock donations.

1. Chevron

Chevron is well-regarded as having a beneficiant company matching reward program, agreeing to match as much as $10,000 in charitable donations per worker on an annual foundation. And one of the best half is that they do match the market worth of inventory donations that their staff switch to just about all nonprofit organizations.

Right here’s a glimpse at what Chevron says about inventory donations and matching presents:

“Presents could be given to nonprofits on the Chevron Humankind website by way of a payroll deduction or bank card fee, or given on to the nonprofit offline (e.g. verify, money, inventory, and so forth.).”

Learn up on the complete program tips right here.

Google matches gifts of stock donations.

2. Google

Google provides each full and part-time staff the chance to take part in its company gift-matching initiative! Presents value as much as $10,000 (together with inventory donations) can be matched to many nonprofit causes, together with instructional establishments, well being and human companies, cultural and group organizations, environmental nonprofits, and extra.

Right here’s a glimpse at what Google says about inventory donations and matching presents:

“Your reward should be within the type of verify, bank card or marketable securities with a quoted market worth. Presents of securities can be matched with money. The worth of the inventory can be calculated utilizing the value on the shut of the market on the day of switch of the safety.”

Learn up on the complete program tips right here.

General Electric matches gifts of stock donations.

3. Common Electrical

Common Electrical has matched a variety of worker donations since 1954. The truth is, it was the primary company to roll out a company gift-matching program, although it was a reasonably restricted providing in comparison with what we see now!

Since then, GE has expanded its worker giving program to embody new strategies of giving⁠—together with contributing securities⁠ akin to shares—in addition to extra nonprofits being eligible to obtain funding.

Right here’s a glimpse at what Common Electrical says about inventory donations and matching presents:

“Presents could also be made by way of money, verify, debit/bank card, or inventory. Presents can also be made by present fee from an entity akin to a private basis or donor suggested fund if that entity has been funded solely by the eligible GE participant.”

Learn up on the complete program tips right here.

Merck matches gifts of stock donations.

4. Merck

Merck & Co. matches quite a few kinds of worker donations to charitable organizations. Inside the firm’s matching program standards, they embrace a reasonably detailed account of inventory donations⁠—together with the method for requesting a company match and the advantages staff obtain from giving this fashion.

Right here’s a glimpse at what Merck says about inventory donations and matching presents:

“Matching funds could be requested for one-time money, verify, bank card, or inventory donations, by way of the Merck Provides Again (MGB) web site.

When making a inventory donation, enter the market worth of the inventory on the day you issued the inventory to the nonprofit group. The group can be requested to substantiate the realized worth of the inventory donation and the Merck Basis P4G program will match funds equal to the realized worth of donated inventory.

You’ll be able to deduct the complete present worth of the inventory (no matter buy value) and keep away from the capital positive factors taxes related to promoting the inventory for revenue; due to this fact, you pay no taxes on the appreciated worth of the inventory and take the complete deduction for the present worth of the inventory.

It’s possible you’ll not donate Merck inventory choices; nonetheless, it’s possible you’ll donate Merck inventory after you train your choices.”

Learn up on the complete program tips right here.

State Farm matches gifts of stock donations.

5. State Farm

State Farm Insurance coverage matches donations made by present full-time staff, part-time crew members, and retired employees alike⁠—in any method they offer to nonprofits. This contains presents of securities and mutual funds, for which they element a couple of stipulations of match eligibility.

Right here’s a glimpse at what State Farm says about inventory donations and matching presents:

“Donations of Mutual Funds Models and Securities traded on the New York Inventory Trade, American Inventory Trade or NASDAQ Nationwide Market assembly the next necessities:

  • The eligible donor should be the only real proprietor or have closing authority to switch possession of the safety or mutual fund unit to the eligible group.
  • Possession should be signed over to the eligible group.

Please notice: The precise worth of the donated securities or mutual fund items can be based mostly on the closing market value the date the switch is full.”

Learn up on the complete program tips right here.

Verizon matches gifts of stock donations.

6. Verizon

Verizon provides its staff a number of matching reward program choices, the person matching grants program being the one wherein inventory donations are thought-about match-eligible contributions. The corporate matches to just about all 501(c)(3) organizations (or an equal internationally), with colleges being eligible for a $5,000 donation or inventory match and different nonprofits for a $1,000 donation or inventory match.

Right here’s a glimpse at what Verizon says about inventory donations and matching presents:

“Donations should be in one of many following varieties: Private verify, Paypal, cash order, payroll deduction, credit score/debit card fee, wire/financial institution switch, switch of inventory certificates.”

Learn up on the complete program tips right here.

Apple matches gifts of stock donations.

7. Apple

Apple provides a barely totally different sort of company inventory donation-matching program however will match sure presents of securities nonetheless. As an alternative of matching any form of inventory donations, Apple matches inventory donations solely of the Apple firm itself.

Right here’s a glimpse at what Apple says about inventory donations and matching presents:

“Go to the Worker Giving portal to request an identical donation to your volunteer time or to make a one-time or repeating financial donation to the charitable group (or trigger) of your alternative utilizing a bank card or PayPal account. You may as well request a match for a financial or inventory donation you’ve already made.

To be eligible, your financial donations should be paid in full — not pledged — by way of money, private verify, bank card, PayPal, or Apple inventory.”

Learn up on the complete program tips right here.


There’s no one-size-fits-all reply relating to nonprofit inventory donations and matching presents. Some firms will match worker presents of securities, whereas others won’t.

However the excellent news is that an increasing number of companies are starting to be inclusive of inventory and mutual fund donations inside their worker matching applications. Which means you’ll need to maintain a watch out for brand new applications being established and present matching reward firms increasing their eligibility standards.

Thinking about studying extra about matching presents and different nonprofit fundraising alternatives? Take a look at these different Double the Donation sources:

Elevate your monetary and stock donations and matching gifts with Double the Donation.

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