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Making Accessibility A Precedence: The Principals of Inclusive Design

Lower than 2% of the world’s high a million web sites are totally accessible for all customers. This wants to vary. We partnered with Studio Republic to offer your charity the knowledge you want to take the best steps in direction of being extra digitally inclusive to your supporters.

About Studio Republic

Studio Republic are a purpose-first digital and inventive company who construct inclusive, sustainable web sites, manufacturers and campaigns. In the previous few years alone, the workforce at Studio Republic have raised over £14 million by campaigns and supported 1000s of charities, tackling a variety of points.

We’ve teamed up with them that will help you guarantee your charity could make the most important influence attainable. On this weblog, we’ll share Jack and Chris’ high ideas for enhancing your charity’s web site and future campaigns, to make them as inclusive and accessible as attainable.

What’s accessibility?

In 2019, a survey discovered that lower than 2% of internet sites had been accessible to everybody. A number of the customers impacted had the next disabilities:

Digital accessibility is all about making certain that everyone can simply perceive your charity’s on-line content material – and making changes to attain this.

What you are able to do to be extra accessible

When assessing your charity web site’s accessibility, it’s greatest to contemplate how perceivable, operable, comprehensible and strong your content material is. We’ll break down precisely what this implies beneath…


On the most elementary stage, customers want to have the ability to understand your content material – and this doesn’t simply imply seeing it! Listed below are a number of methods you’ll be able to implement this…

  • Textual content alternate options: each picture you employ ought to have ‘alt textual content’. Make sure to embrace a brief written description of a picture – so guests can perceive what the picture is, even when they’ll’t see it.
  • Time primarily based media: when sharing video content material, embrace synchronised captions or a transcript.
  • Distinguishable content material: It’s vital that textual content stands out – and background imagery doesn’t make it troublesome to learn or perceive. Textual content and background colors and pictures ought to have a distinction ratio of at the very least 4.5:1. Do this easy-to-use distinction checker when selecting your colors.
A screenshot of an instance of Alt textual content.


Your web site should be operable – that means everybody should have the ability to use it. Right here are some things to contemplate when designing your web site:

  • Keyboard accessibility: one important a part of web site design is making certain all customers have entry to your content material with out requiring a mouse. All performance needs to be obtainable utilizing a keyboard.
  • Time delicate materials: Customers needs to be warned about any timeout that would end in lack of knowledge.
  • Visually triggering content material: permit customers to disable automated and person triggered animations. That is important as sure visible patterns and animations can set off bodily reactions and have an effect on these with epilepsy.
  • Navigation: To make your web site as simple to navigate as attainable, all pages ought to have descriptive and informative web page titles.
  • Goal sizes: To make sure all people can work their approach round your web site with ease, it’s greatest that clickable targets are at the very least 44px x 44px.


That is precisely what it says on the tin – your web site customers should have the ability to perceive your content material. Listed below are 3 ways to make sure your web site is easy-to-understand:

  • Readable textual content: you need your customers to have the ability to learn and take up data in your charity’s web site with ease. That you must contemplate language, font, spacing and colors. Utilizing clear and easy sentences and offering definitions for any uncommon phrases is an effective way to spice up your web sites readability.
  • Predictable webpages: many customers will depend on predictable web site options and can be distracted or confused by any inconsistency. It’s important that parts which have the identical operate on totally different pages of the location are at all times be labelled the identical approach and are in the identical place every time.
  • Present enter help: Typically, varieties could be complicated and customers might make errors. Providing descriptive directions, the chance to assessment and proper solutions and search assist when essential is an effective way to make your web site extra accessible.


This one is easy: is your charity’s website suitable with all instruments and browsers?

Strong content material should be suitable with totally different browsers and assistive expertise – assistive applied sciences should have the ability to perceive and current your content material in several methods (for instance, text-to-speech). Discover out how one can enhance your web site’s compatibility right here.


To enhance your charity’s web site accessibility, suppose POUR… that’s Perceivable, Operable, Understandable and Robust. By making these small modifications and changes, you’ll be able to assist all of your customers simply perceive and navigate your website – in flip, reaching extra supporter’s and ensuring that everybody has the instruments they should assist a trigger they love.



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