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Make the 2022 London Marathon your greatest but: ideas from JustGiving and MS-UK

We’ve teamed up with Katie Waller, Occasion Fundraiser from MS-UK, to convey you one of the best apply ideas to assist make this 12 months’s TCS London Marathon your charity’s most profitable but!

Prepared to interact along with your supporters and information them by the London Marathon journey, from coaching up till (and after!) the large day? Learn on… 

Common post-sign-up communication

Constructing a powerful relationship along with your runners is a should – the staff at MS-UK advocate reaching out to your fundraisers a minimum of as soon as a month. They typically name or e mail their runners, to offer assist and recommendation, and even some straightforward fundraising concepts to get their London Marathon journey off to an incredible begin.

Having an lively Fb group is one other nice approach to encourage your runners and create a way of neighborhood. Your supporters can share their tales, get to know different runners and have a good time each other’s progress. In case your charity doesn’t have the capability for this, or just not sufficient marathon runners to create your personal, right here at JustGiving, now we have our personal Working For Good Fb group – a welcoming neighborhood for working recommendation and motivation. Your supporters are greater than welcome to hitch.

MS-UK additionally share month-to-month e-news, the place they thank their runners for his or her assist and share common occasion updates and fundraising ideas and tips. In addition they supply Zoom calls with visitor speaker for his or her runners, the place they share coaching recommendation and reply any questions they might have in regards to the London Marathon. Common communication is a straightforward but efficient approach to stay engaged along with your viewers and assist them all through their fundraising journey.

Encourage your runners with recommended milestones and incentives

We all know that incentives are a good way to inspire your London Marathon staff and get their fundraising pages activated. For instance, this 12 months, we’re donating £5 to the primary 10,000 London Marathon pages created on JustGiving, to get your supporters’ fundraising off to an incredible begin.

MS-UK imagine that incentives are a good way to inspire your London Marathon staff! They arrange the fundraising milestones all through the occasion timeline main as much as the London Marathon, to encourage fundraisers to satisfy sure fundraising targets by particular dates – giving their runners the motivation they want. This mild push can be utilized for any fundraising occasion – massive or small.

Counsel a ‘little and sometimes’ method to fundraising

With the present price of dwelling disaster, some could discover it tough to donate massive quantities to charity or host massive fundraising occasions. Taking a ‘little and sometimes’ method is a simple approach to promote extra inclusive fundraising – supply your supporters easy fundraising concepts to encourage donations within the run as much as the London Marathon – regardless of how small.

Listed here are some concepts to get you began:

  • Bake gross sales
  • Quiz nights
  • ‘Come Dine With Me’ dinner events
  • Ask donors to donate the ‘price of a espresso’
  • Sponsor a mile and have the donor’s title printed on the runner’s shirt

Asking supporters who aren’t presently in a position to donate to share pages on their social media channels is one other method they’ll get entangled, with out spending cash.

Have fun your fundraisers

Our closing tip is straightforward: have a good time your fundraisers! It’s vital to let your supporters understand how proud you might be of them, at each step of the London Marathon journey – from preliminary coaching, to the end line and past.

You should definitely preserve in common contact along with your runners, verify in with them all through the coaching course of and thank them for his or her onerous work, calling out their coaching progress, in addition to their fundraising achievements.

Utilizing a marketing campaign web page to your marathon staff? Why not use a chief board to shout out high fundraiser of the week or month? Don’t overlook to snap some nice images to your socials on the large day too!

Lastly, we’d wish to remind you to encourage your supporters to reap the benefits of the complete options JustGiving has to supply. Personalising their JustGiving web page with a profile picture, common updates and a fundraising goal will drive extra web page views and, in flip, donations. Don’t overlook, your runners can sync their JustGiving web page with their Strava or Fitbit account too!

We’re wishing you and also you and your supporters the easiest of luck with this 12 months’s London Marathon! Wish to study extra? Tune in to our London Marathon webinar with Katie and MS-UK, protecting all of the following pointers and extra. 



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