Richland Offers is an internet giving occasion that encourages donations to Richland County nonprofits by means of their on-line giving platform, happening annually on #GivingTuesday and is hosted by The Richland County Basis.
Beginning in 2015, Richland Offers partnered with Mightycause to host their first ever giving occasion. It’s grown from elevating $64,000 from 316 donors within the first 12 months, to elevating $504,504 from 1,220 donors in 2021 with 86 native benefiting nonprofits.
At present a serious spotlight of the giving day is the stay Leaderboard Watch Celebration which occurs on the finish of the occasion. The objective, to encourage nonprofit engagement whereas rallying for ultimate donations.
The ultimate hour of the occasion is livestreamed on the Richland Offers homepage by means of Mightycause and on Youtube and Fb.
First hosted in 2015, the Richland County Basis invited employees from taking part nonprofits to their workplace on the finish of the day – the primary Leaderboard Watch Celebration. “Solely 4 individuals confirmed up and it was a dismal occasion,” says Maura, “we took the subsequent 12 months off.” Two years later they determined to attempt once more, internet hosting the celebration at an area Richland County brewery. “The climate was unusually heat for the Tuesday after Thanksgiving and we had an incredible turnout, a lot in order that we ran out of meals inside 20 minutes. So, the subsequent 12 months, we moved it to a bigger venue, expanded the celebration, added a DJ and extra meals. We supplied an opportunity to win a grant prize incentive primarily based on attendance on the celebration. The occasion has grown bigger annually.”
The Leaderboard Watch Celebration advanced once more throughout 2020 because of the pandemic. “COVID pressured us to modify the celebration to a livestream occasion,” defined Maura. Throughout the pandemic, the livestream element was much more important to constructing a reference to nonprofits and donors when an on-site occasion was not within the playing cards.
The Mightycause platform straight linked the livestream to the entrance web page of the giving day website, making the touchdown web page a digital gateway to the enjoyable for website guests.
Since adapting the occasion, the stay stream element has caught. Taking part nonprofits are welcome as soon as once more to attend the in-person 2 hour occasion however the livestream element helps to increase the attain to these unable to attend, constructing a singular reference to the group and serving to to drive donations throughout the ultimate hours of the occasion.
Throughout the Richland Offers Leaderboard Watch Celebration, the Richland County Basis incorporates gamification with a guide random drawing of grant prizes.
To be eligible for the prize in 2021, a nonprofit group needed to elevate at the least $1,000 by the tip of the early giving interval, from November fifteenth by means of November twenty ninth. Tying the prize {qualifications} to early giving has helped construct momentum throughout early giving.
One other distinctive facet of the Leaderboard Watch Celebration is how the Richland County Basis ties within the earlier 12 months’s winners.
“Three years in the past, our Board of Trustees accredited further funding for Richland Offers. We began to supply video grants to the earlier 12 months’s winners six months upfront of the subsequent Richland Offers,” says Maura. “We work with an area video manufacturing firm to provide two-minute advertising and marketing movies and play them again throughout the celebration. The general advertising and marketing increase of Richland Offers is super. For some newer nonprofits, it’s the first time they labored on a advertising and marketing plan.”
On the Leaderboard Watch Celebration, the Richland Offers leaderboards are displayed on a monitor and particular prizes are drawn for individuals who qualify.
When requested what their general objective is for the Leaderboard Watch Celebration, Maura explains, “I observed that profitable giving days have nice occasions. We wish to have enjoyable, encourage further giving and pleasant competitors over the last hours of Richland Offers. The unique objective of Richland Offers was to supply a method for nonprofits to boost working income by means of an internet giving platform. We now have found it offers a lot extra. It improves advertising and marketing, model consciousness, and will increase collaboration among the many native nonprofit organizations.”
A enjoyable celebration to shut out the giving day is an excellent solution to construct in a networking alternative for the members – connecting with donors, nonprofits, and sponsors.
Constructing in prizes and gamification tied to early giving has helped add pleasure and get donations rolling in earlier than the stay occasion begins. Prizes like these assist construct 12 months over 12 months progress.
On the finish of the day the occasion helps taking part nonprofits develop, construct their donor base, and be taught vital methods they will take with them as soon as the occasion has ended.
As Maura says, the Leaderboard Watch Celebration “reinforces the truth that we’re a group that works and provides collectively. I imagine it has elevated donations.” Richland Offers continues to point out robust 12 months over 12 months progress. They’ve seen a 68% enhance in donations since 2019, breaking a file of their very own this previous 12 months surpassing the $500,000 mark in complete donations with 1,220 donors.
If contemplating including a stay occasion element to your giving day it’s vital to remember to solely tackle what you possibly can efficiently ship. Begin small and permit your stay occasion to develop and evolve together with your giving day. It’s vital to set targets to your stay occasion element.
“We’re a small employees, so solely tackle what you possibly can deal with. I write a script for the livestream so we will maintain observe of the time and prizes. We work carefully with an area video manufacturing firm that makes the technical points of a livestream run easily,” says Maura. “I’m within the planning phases for our subsequent occasion and wish to get extra donors to the celebration,” says Maura. “I’m all the time pondering of latest methods to have interaction the nonprofit employees in Richland Offers. The celebration works as a result of it’s enjoyable and offers an opportunity to win further grant prize incentives.”
The Richland Offers Leaderboard Watch Celebration in 2019.
Take a look at the Richland Offers livestream of the Leaderboard Watch Celebration from 2021 right here.
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