You’ve heard the time period Peer-to-Peer Fundraising, however what’s it precisely? And why is it so standard? Does it actually work? We’ve got the solutions to those questions and extra! Learn on to be taught all about peer-to-peer fundraising and tips on how to implement it in your group.
What’s Peer-to-Peer Fundraising
Peer-to-peer is a fundraising method that leverages your current supporters to usher in new donors and donations.
Though a corporation could host a peer-to-peer marketing campaign, for instance, a walk-a-thon, the group is just not straight asking the group for donations. The supporters of the nonprofit are creating fundraiser pages and asking their social networks to help their fundraiser leading to help for the nonprofit.
Likelihood is you’ve got taken half in peer-to-peer fundraising and didn’t even comprehend it! For instance:
- Charity walks and marathons
- Birthday fundraisers
- Board challenges
- Marketing campaign add-ons – Let’s say you’re internet hosting an in-person occasion and use the week main as much as the occasion for particular person fundraising.
- Giving occasions– assume GivingTuesday.
Advantages of Peer-to-Peer Fundraising
There are lots of advantages of peer-to-peer fundraising that may make a long-lasting affect in your nonprofit. Take into account this:
- Donor acquisition: Peer-to-peer helps your nonprofit increase your current donor base and provides you entry to people who find themselves new to your nonprofit’s work. Give it some thought, aren’t you extra prone to donate to a corporation that’s endorsed by a good friend or member of the family?
- Extra boots on the bottom: Peer-to-peer expands your attain as a result of extra persons are spreading the phrase about your work. This results in extra help.
- Deepens relationships with current donors: Not all donors are capable of do the precise work of your group. Nevertheless, Peer-to-Peer provides them a brand new and thrilling technique to become involved.
Now what’s it about peer-to-peer fundraising that may draw your supporters to get on board?
To start, peer-to-peer provides supporters a enjoyable means to assist your group. Most donors are prepared and desirous to do greater than merely donate towards your trigger. Due to this fact, internet hosting a peer-to-peer marketing campaign is a simple technique to become involved.
Secondly, asking, or just offering the choice, in your supporters to host a peer-to-peer marketing campaign is what we name a non-monetary ask. Alternatives like this hold your donors engaged. Consequently, they really feel like an even bigger a part of your success, particularly if their private charity price range has already been spent.
Furthermore, an enormous a part of peer-to-peer fundraising is that your supporters get to inform their tales. Your trigger has left an affect in your supporters. Internet hosting a peer-to-peer fundraiser is their alternative to share your affect.
Peer-to-Peer Marketing campaign Varieties
So your group needs to host a peer-to-peer marketing campaign. Superior! However what variety? There are 3 kinds of Peer-to-Peer fundraising campaigns.
- Fundraisers are maybe essentially the most recognizable sort of Peer-to-Peer marketing campaign. A fundraiser web page is created by one in all your supporters, then the supporter promotes the web page to family and friends. As well as, the web page is linked to your nonprofit and the donor data is offered to your group instantly.
- Groups are comprised of a number of fundraisers working collectively to hit a funding purpose. The staff has a central web page with a leaderboard itemizing every staff member. Groups are a good way to harness pleasant competitors for an awesome good.
- Occasions include a number of groups and fundraisers elevating funds towards the identical purpose. The occasion web page shows a leaderboard of the taking part groups and fundraisers, a purpose bar to trace progress, and different occasion data. Occasions might be something you need them to be. Possibly you solely have particular person fundraisers or it may very well be a mix of groups and particular person fundraisers. It’s completely as much as you.
Constructing a Peer-to-Peer Marketing campaign
You can begin an organizational led marketing campaign on Mightycause with just a few straightforward steps.
To start out, click on the “Fundraise” button in your group’s profile web page after which choose “Different Fundraising Options” from the popup. The “Fundraising Options” web page offers a rundown of the marketing campaign varieties. Merely scroll down on the web page to pick out the marketing campaign you want to begin. Then comply with the prompts from there.
“I cherished Mightycause. The product was easy to implement, replace, and environment friendly to make use of. I actually assume you’ve got solved each hurdle there may be to working a multi-person fundraising marketing campaign.”
Karrie with ProjectThorn
Whatever the marketing campaign sort, the web page dashboard has all you want for managing your marketing campaign.
- The Web page Editor guides you thru customizing your web page.
- Group and Occasion pages have downloadable Campaigns and Contributors monitoring.
- Each web page has downloadable Donation Reporting. As well as, all donations might be mirrored in your profile web page Donations Report as properly.
- The Settings tab hosts an array of choices equivalent to customizing your URL, updating your social sharing content material, and managing your web page metrics.
Group and Occasion pages may also have leaderboards itemizing all staff or occasion members. Leaderboards broadcast the success of your members and encourage everybody towards your widespread purpose, leading to larger giving. Keep in mind “charitable giving is contagious – seeing others give makes a person extra probably to present.”
Particular person Peer-to-Peer Fundraiser Pages
Group and Occasion pages are nice for peer-to-peer fundraising. They bring about your group’s group collectively for a single purpose. Nevertheless, a fundraiser web page is often one particular person straight contacting family and friends asking for donations. Consequently, the fundraiser web page is most frequently the spine of staff and occasion peer-to-peer fundraising.
Every peer-to-peer fundraiser web page has:
- A purpose bar reflecting a greenback quantity or variety of donors.
- A story part together with textual content, footage, movies and extra.
- Social sharing choices making it straightforward for the fundraiser and donors to share the fundraiser on social media, via e mail, and even embed the fundraiser widget into one other web site.
Moreover, the fundraiser web page is a chief instance of stand-alone peer-to-peer fundraising! Assume birthday fundraisers or memorial fundraisers.
Supporters can create their very own pages proper in your group profile web page. All of the supporter has to do is construct and publish the fundraiser web page (which is tremendous straightforward) after which ship out the fundraiser URL to family and friends. Simply 1, 2, 3!
Recruiting Peer-to-Peer Fundraisers
Nonprofits recruit volunteers for all types of duties. Fundraising isn’t any completely different.
First, take a second to think about which of your supporters you possibly can method for fundraising. For instance you possibly can create a marketing campaign targeted on a selected group of supporters, equivalent to a board member problem. Or you possibly can choose a theme in your marketing campaign after which zero in on a gaggle of supporters that goes hand in hand along with your theme. The principle purpose is to get your supporters concerned.
Subsequent, make it straightforward for the fundraiser! Irrespective of who you might be asking, the simpler it’s for the fundraiser, the extra participation you’ll see. So make the most of our fundraiser template, provide timeline suggestions, create advised content material for emails and social media posts, and, in the event you can, supply incentives, equivalent to a free t-shirt for the fundraiser with essentially the most donors or essentially the most {dollars} raised.
Lastly, spotlight the significance of your supporters’ tales. By no means underestimate the facility of ardour! Peer-to-peer fundraising isn’t nearly gaining new donors. It’s additionally about giving your supporters a motive to search out their voice and have a good time the great you’ve got delivered to their lives.
Your supporters have already got their “Why.” Peer-to-peer provides them the “How.”
Issues to Be aware
- Simply Ask! When you can ask your supporters for donations, then you possibly can ask them to fundraise. A few of your supporters don’t even know that they will fundraise in your behalf. Others simply want a little bit encouragement. Briefly- ask!
- Set affordable targets. Your targets don’t have to be tied to a greenback quantity. As an illustration, in case you are new to peer-to-peer fundraising think about a purpose equivalent to 5 peer-to-peer fundraisers in 5 months. This may very well be a single birthday fundraiser each month. Or maybe you host an annual occasion, think about including peer-to-peer fundraising with the purpose of bringing in 3 new donors per marketing campaign.
- Observe your progress. Setting targets helps you gauge development. Due to this fact, monitor your progress to see what works finest, enhancements that may be made, and targets that may be larger.
- Observe up is essential! Above all, make sure you join with new donors and begin constructing these relationships straight away! A thanks “kick begins your donor relationship” and nurtures the connection along with your supporters. No matter how a lot they raised, crucial factor is that they created a fundraiser in your behalf. Due to this fact, have a good time them!
Now that you understand all about Peer-to-Peer fundraising- It’s time to get began!
Be sure you have the subscription that most closely fits your peer-to-peer fundraising wants. You possibly can even schedule a demo with a Mightycause staff member to find out about all our fundraising options!
