Matching presents empower donors to make a bigger affect on a trigger that they care about. That is usually achieved by enabling them to contribute higher donation worth than they’d or might have been capable of give on their very own. To not point out, Double the Donation analysis reviews that 84% of donors say they’re extra prone to donate in the event that they know an identical reward is being provided.
That’s why advertising and marketing matching presents in your donation course of is turning into an more and more fashionable selection. On this information, we’ll cowl 4 of probably the most impactful ways in which nonprofits like yours are selecting to take action, together with:
At most firms, submitting an identical reward takes only some minutes—and advertising and marketing matching presents doesn’t should be tough, both. It is sensible to start with the purpose at which donors are most extremely engaged within the organizations they’re giving to. And since this usually happens whereas donors are actively making their donations, advertising and marketing matching presents instantly throughout the giving course of is among the simplest methods you possibly can incorporate.
Let’s start!
Advertising Matching Items With Donation Pages
To find out matching reward eligibility, you’ll have to know the place your donors work. Fortunately, probably the most efficient methods to gather donor employment knowledge is by together with an non-compulsory discipline instantly inside a corporation’s donation web page.
Donors are already offering your group with numerous invaluable info—akin to their identify, electronic mail, telephone quantity, and even perhaps mailing deal with. Many people will be predisposed to enter their employer’s identify when prompted, as nicely. That is very true if you present a little bit of context as to why you’re searching for the knowledge within the first place—which is to establish matching reward eligibility to get their donation doubled.
These are some finest practices for advertising and marketing matching presents inside your donation web page:
- Embed Double the Donation’s autocomplete search instrument instantly into the net giving types.
- Spotlight the advantages of taking part in matching reward applications, primarily growing affect on the trigger.
To not point out, the above research present that 1 in 3 donors are seemingly to provide a bigger reward if matching is utilized to their donation. Because of this incorporating matching presents in your donation course of may even end in considerably elevated donation sizes to start with.
Instance Content material:
- “Please enter your using firm’s identify to find out your eligibility for a company matching reward.”
- “Does your employer provide an identical reward program? Enter your organization identify beneath—if your organization does match, you’ll obtain particular info on program pointers and request directions on the affirmation web page after submitting your donation.”
Advertising Matching Items With Donation Affirmation Screens
Your donors are clearly keen about your group—they usually’re at a considerably excessive stage of engagement upon finishing a web based donation. You’ll want to spotlight simply how simple it may be for donors to double their donations by taking a single further step past their preliminary presents.
These are some finest practices for advertising and marketing matching presents inside your affirmation display:
- Make the most of related visuals to seize supporters’ consideration.
- Inform donors that the majority firms’ matching reward submission processes could be accomplished in lower than 5 minutes.
- Embed Double the Donation’s matching reward plugin instantly in your donation affirmation display to offer donors with easy accessibility to firm pointers and types.
By that includes matching presents instantly on the donation affirmation web page, you possibly can goal to leverage donors’ giving momentum whereas your group and its trigger are nonetheless recent on their minds. It’s efficient and easy, and lots of supporters can be completely happy to take this subsequent step—even perhaps instantly!
Instance Content material:
- “Thanks for giving to assist your native Cat Rescue Membership. Your donation of $200 was profitable. See in case your employer will double that quantity with an identical reward!”
- “Donation full! Search our matching reward database to search out out in case your contribution is eligible for a company match.”
Advertising Matching Items With Donation Affirmation Emails
When your nonprofit receives a present, it is best to at all times remember to thank the giver—which is usually achieved by donation follow-up (affirmation, acknowledgment, and many others.) emails. This electronic mail can also be an incredible alternative to advertise matching presents to your donors. Their donations seemingly stay recent on donors’ minds, and somewhat nudge saying that they’ll double their donations—with out shelling out one other cent—can go a good distance.
These are some finest practices for advertising and marketing matching presents inside your acknowledgment emails:
- Incorporate hyperlinks to your devoted matching reward fundraising web page the place donors can simply find further info.
- Use graphics or textual content hyperlinks to catch your reader’s eye and shortly interact with them on the subject.
- Automate your follow-up emails to make sure each donor receives your message in a well timed method and with out worrying about any presents slipping by the cracks.
- Present hyperlinks to recipients’ firm pointers and types, or encourage donors to conduct a fast search of your easy-to-use on-line firm search instrument.
A person who has already made a donation to your group has demonstrated that they’re clearly keen about your trigger. Ensure to spotlight matching presents within the acknowledgment letters and emails that get despatched out, emphasizing the elevated affect that matching presents can have in your mission.
Instance Content material:
- “Thanks to your beneficiant donation to Atlanta College. Please click on the button beneath to find out whether or not your reward is eligible for a company match out of your employer!”
- “Your donation of $100 seemingly qualifies for an identical reward from the Walt Disney Firm. Submit an identical reward request to your employer by finishing the next steps. Then, tell us if you’ve submitted your match by clicking the hyperlink beneath!”
- “Do you know that many companies provide worker giving applications the place they match donations to the Cat Rescue Membership? The tax-deductible element of your membership is generally eligible to be matched as nicely!”
Obtain a full-length pattern matching reward acknowledgment electronic mail for nonprofits.
Advertising Matching Items With Matching Reward Recognition
At this level within the course of, you’ve seemingly already thanked your donors for his or her preliminary contributions to your trigger—in all probability even throughout the first 24 hours or so. However to your matching reward donors, the appreciation shouldn’t cease there!
Recognizing your matching reward all-stars after you obtain their company match is a good way to proceed selling matching presents to your supporters. On the similar time, you possibly can enhance the probability that donors will take part within the matching reward course of for the years and donations to return.
These are some finest practices for advertising and marketing matching presents with matching reward recognition:
- Request that donors preserve you within the loop all through their match request course of, which lets you higher observe incoming firm matches with the related donor.
- Thank your matching reward donors privately to specific your gratitude on behalf of the group and its beneficiaries.
- Take into account recognizing accomplished matching presents publicly as nicely—akin to inside a publication or social media publish—to thank donors and encourage others to take part.
- Acknowledge that matching reward donors went above and past their typical donation to request a company match on behalf of your nonprofit.
It can be an incredible concept at this level to reiterate the doubled affect made potential by company matching presents.
In lots of eventualities, your matching reward recognition efforts would be the final touchpoint you will have with a supporter relating to a specific donation. You’ll need to go away donors with a optimistic impression of your engagements to make sure they’ll proceed within the relationship they’ve along with your trigger!
Instance Content material:
- “Thanks to your beneficiant assist of the Cat Rescue Membership. We’re completely happy to tell you that we simply acquired a company match on account of your current donation, and we vastly admire the effort and time you took to request the match on behalf of our group.”
- “Do you know that 1000’s of firms match donations made by workers? Our donor, Jennifer, simply secured a 2:1 match on her most up-to-date reward, enabling her beneficiant $500 contribution to carry $1,500 price of affect on our mission. Discover out in case your reward could also be eligible, too!”
When promoted successfully, requesting an identical reward could be seen as the subsequent logical step {that a} donor takes upon submitting their preliminary reward. Thus, if you incorporate matching reward advertising and marketing efforts into your total donation course of, you possibly can assist information donors seamlessly from one activity to the opposite.
Should you’re fascinated about studying extra about matching presents, learn up on our different complete company fundraising guides:
