Your web site is probably going the primary place the place donors come to find out about your mission and, in the end, make a contribution to the trigger. Advertising and marketing matching presents in your web site is a good way to advertise the chance whereas encouraging donors to offer extra—and make an identical present request.
Whereas a lot of your website’s guests might begin out as strangers, the aim is to impress each person—and to ensure that all events go away feeling glad and searching ahead to their subsequent go to. Matching presents are a good way to do this.
With donors going the net giving route increasingly usually, a company’s web site encompasses countless alternatives to coach supporters about matching presents and drive them additional down the donation-matching funnel.
As a result of a nonprofit’s web site is such a multifaceted device, there are a ton of the way to market matching presents successfully throughout the on-line useful resource. On this information, we’ll dive into 4 of the commonest and impactful strategies for doing so:
As with all fashionable group, your web site is commonly the primary impression somebody has of your nonprofit. It’s important that you simply make it rely by sharing about matching presents each likelihood you get. The extra acquainted donors are with gift-matching initiatives, the extra doubtless they in the end are to take part!
Advertising and marketing Matching Presents With Devoted Match Pages
As you study extra about company giving, make sure you share this data together with your supporters. While you inform donors about company philanthropy (and particularly worker or office giving alternatives), they’ll know their impression could be multiplied with out reaching again into their very own pockets. All they should do is request an identical present!
The most effective methods to make sure every donor has entry to a variety of matching present data (and is aware of the best way to find extra), we advocate internet hosting a devoted company matching present internet web page in your web site. This manner, donors may have quick access to a touchdown web page the place they will find out about matching present packages and uncover if their employers take part.
This web page can talk related details, comparable to matching present statistics or annual donation numbers, in addition to enable donors to seek for data with an embedded firm search device. It may even be so simple as stating what matching presents are!
Make sure that to include the next finest practices for matching presents in your devoted match web page:
- Start with a short overview of company matching present packages (and the place customers can find further data on the subject).
- Clarify the advantages of matching presents packages, each on your nonprofit and for the donors themselves.
- Embed Double the Donation’s autocomplete search field in a extremely seen location on the web page.
- Embrace your group’s contact data, together with mailing handle and EIN/tax ID quantity.
The aim of your matching present web page is to offer donors with a spot to each find out about matching presents and be spurred into motion on the spot. With Double the Donation’s matching present companies, for instance, you possibly can empower donors to take part with year-round entry to the varieties, tips, and directions they should submit matching present requests in minutes.
Instance Content material:
- “Do you know that greater than 26 million folks work for corporations with worker matching present packages? You would possibly too! Be taught extra about your employer’s matching present packages by coming into the corporate’s title within the beneath search field.”
- “Matching presents allow our group to do extra for the youngsters in our group. While you request a donation match on your present to the Youngsters’s Play and Studying Heart, you possibly can present much-needed sources for twice as many youngsters we serve. Discover out extra in regards to the packages with our FAQ part, or discover your organization’s tips right here.”
Advertising and marketing Matching Presents With Pictures and Buttons
Pictures and buttons are every extremely efficient methods to attract consideration to matching presents inside your group’s web site. Nicely-crafted visuals are considerably extra eye-catching than plain textual content hyperlinks (which are sometimes ignored) and could be a nice useful resource for driving web site guests to take an meant name to motion.
Make sure that to include the next finest practices for matching presents utilizing pictures and buttons:
- Model your pictures and buttons to your group and its web site through the use of your present shade scheme, font selections, and so forth.
- Use imagery to assist donors visualize the tangible impression that matching presents can convey your group and its mission.
- Produce high-quality and visually interesting pictures and buttons—keep away from blurriness, overcrowding, and imbalance—that additionally add worth to your website.
- Select and talk a transparent motion that you simply’d like web site guests to take (comparable to visiting your matching presents web page or looking out their employer in your organization database).
Upon getting your pictures and buttons created and able to go, think about incorporating a number of of those sources into your web site, together with different digital communications—comparable to social media advertising and matching present emails—as properly.
Instance Content material:
- “Get your present matched — request an identical donation out of your employer right here!”
- “Be taught extra about matching presents! Click on right here to find your organization’s matching present tips.”
Advertising and marketing Matching Presents With Navigation Bars
An internet site’s navigation bar is used to offer guests with an simply accessible useful resource with which they will journey all through the location from web page to web page. For a lot of nonprofits, this navigation bar (also referred to as a “navigation menu”) incorporates essentially the most highly-trafficked pages.
Relying on the group in query, this would possibly embrace objects associated to the group’s mission and imaginative and prescient, an “about us” web page, contact data for customers to get in contact with the staff, and plenty of methods to help the trigger.
By together with a hyperlink to your group’s devoted matching present internet web page (described above) inside your navigation bar, you possibly can enable customers to entry that data from wherever in your web site.
Make sure that to include the next finest practices for matching presents in your web site navigation:
- Present quick access to matching present data straight out of your website’s navigation bar by linking to your devoted matching present web page.
- Select phrasing that’s straight to the purpose and simply understood by your donors and different web site viewers (for instance, “Double your Donation” or “Matching Presents”).
- Place your hyperlink as prominently inside your navigation bar as attainable. Keep away from too many subfolders, which might defeat the aim of together with it within the web site menu in any respect.
Incorporating an identical presents hyperlink in your navigation bar permits donors to intuitively uncover matching presents. As soon as a person clicks the hyperlink or button, they’re able to dive into all of the nitty-gritty particulars about matching present packages. However all it takes to spark that curiosity and get the person concerned is usually just some phrases throughout the navigation menu!
Advertising and marketing Matching Presents With Methods to Give Pages
A useful web site is a necessity for each group. Not solely is it a beneficial useful resource for sharing details about your trigger and operations, however it additionally presents a useful supply of actual property for selling income alternatives—each matching presents and in any other case.
For a lot of organizations, that’s the place their Methods to Give web page is available in!
A “methods to offer” web page is an space on a nonprofit’s web site the place folks find out about a variety of help choices for the group. This usually consists of on-line giving, upcoming occasions, junk mail donations, peer-to-peer fundraising alternatives, volunteer initiatives, and, after all, office giving packages comparable to donation matches and volunteer grants.
Make sure that to include the next finest practices for matching presents in your “methods to offer” web page:
- Present donors with direct entry to the instruments they should analysis their very own matching present eligibility (like an identical present firm search device).
- Direct donors to a web page with extra data (e.g., your devoted matching present web page).
There are usually a ton of the way for supporters to contribute to your group, and also you’ll wish to promote all of them in your “methods to offer” web page. Then, as donors are searching for impactful alternatives to help your trigger, remind them that having their employers double their donations is an easy method to make their present go additional.
Instance Content material:
- “On the lookout for extra methods to help your favourite charities? See in case your employer presents matching presents!”
- “Do you know that hundreds of corporations match worker donations? Discover out in case your help is eligible for matching to double the impression of your present.”
Implementing matching present promotions throughout your web site is a significant step in boosting your income. Don’t overlook it!
People trying to get entangled in your giving within the first place will probably be extra inclined to contribute whereas present donors will be capable to simply find the data they should get their presents matched by their employers.
As your group’s #1 advertising device, advertising matching presents in your web site is important.
Concerned about studying extra about efficient matching present fundraising practices? Take a look at our different instructional sources on the subject:
- A Full Information to Fundraising Automation for Nonprofits. Increase extra on your group with much less time, cash, and sources by leveraging automation methods. Learn how to fundraise higher throughout your on-line giving pages, donor administration system, matching present instruments, and extra with this information.
- How Donor Employer Info Can Enhance Your Fundraising. Sharing company-specific matching present data with donors is a good apply to comply with. However so as to take action, you’ll have to know the place they work! Be taught extra about amassing donor employment knowledge and what to do with it right here.
- Matching Reward Databases: Our Complete Information for 2022. Advertising and marketing matching presents throughout your web site and extra is made simpler with an identical present database. Discover this 360MatchPro information to uncovering every part it’s essential to know in regards to the main matching present software program resolution.
