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4 Methods Nonprofits Can Enhance Textual content Messaging ROI


One of many takeaways from the recently-released “Giving by Era” particular report was that extra donors at the moment are giving to nonprofits through textual content messaging than six years in the past. The report additionally discovered that donors at the moment are extra open to listening to from nonprofits through textual content messaging.

Right here at Tatango, we imagine the immediacy of textual content messaging has helped nonprofits lower via cluttered channels and attain donors at vital moments. Textual content messages have a 99% open price and 90% of texts are learn inside 3 minutes of receipt.

As extra nonprofits prioritize enhancing or launching their textual content messaging program this yr, listed here are 4 methods nonprofits can drive increased ROI from texting.

1. Ship time-sensitive fundraising messages

Like digital channels, fundraising textual content messages are inclined to see increased conversion charges when the ask is well timed. Embody fundraising texts nearer to marketing campaign deadlines, whether or not that’s a Giving Day, late December or one other well timed marketing campaign to extend ROI. Use multimedia like photographs or countdown clocks so as to add urgency to your deadline-focused fundraising texts. 

2. Ship Multimedia Texts As an alternative of SMS

Our brains course of photographs as much as 600 occasions quicker than textual content. While you ship multimedia texts – often known as MMS – photographs and brief movies might be included to assist constituents shortly perceive why their assist is required. These visuals assist to create emotion, which is vital for driving donations. It’s one of many explanation why Tatango prospects see their multimedia texts drive almost 30% increased ROI than SMS texts.

As well as, multimedia texts may also embrace animated thermometers, countdown clocks, and GIFs to focus on the urgency of fundraising deadlines and objectives.

3. Goal Previous Donors

Similar to your junk mail appeals typically goal previous donors from the previous yr or two, phase your fundraising texts by previous donors to drive increased ROI. For instance, your texts may goal present and lapsed donors with separate messaging. Or, donors who’ve beforehand given to sure campaigns. Textual content messaging platforms like Tatango mean you can phase by the final present date or final present quantity of your textual content subscribers to establish these donor segments.

4. Report Again on Affect of Previous Donations

Like all channel, when you’re solely asking for donations through textual content messaging, donor conversions and engagement inside that channel can fade. Use texting to thank and report again on the influence of current donations earlier than asking donors to offer once more. Embody tales, alerts the sector or updates on how an issue has improved due to current donations. Whereas these report-back texts received’t increase a lot, they’ll enhance the chance you’ll retain and convert donors through future fundraising textual content messages.

To be taught extra about how textual content messaging will increase ROI, watch Blackbaud’s current webinars The Lacking Piece in Your Multi-Channel Fundraising Technique and Cease Ghosting Donors and Begin Partaking the Disengaged.

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